A well-run AWS partnership means more pipeline, more customers, and real funding from AWS — not just a logo on a partner page. Partner Squared runs it for you end-to-end, at a fraction of the cost of an in-house team.
Most SaaS companies join the AWS Partner Network and then nothing happens. The portal sits idle, funding goes unclaimed, and the co-sell pipeline that could be driving real customer growth never materializes.
AWS Co-Sell opportunities sit unworked. No one owns them, no one follows up with the field, and deals that should be closing are aging out. Every stale opportunity is a customer you didn't win.
MAP, POC credits, MDF, ISV Accelerate — AWS puts real money on the table for active partners. Most companies never touch it because they don't know the process, the timelines, or what AWS actually expects to approve an application.
The APN is a relationship game. Without a trusted face showing up consistently with your PDM, STM, and regional leads, you're invisible to the field teams who drive co-sell — and the deals that come with it.
We embed as your alliance team. Not advisors who write strategy decks — operators who run the programs, build the relationships, and generate the pipeline that turns into paying customers.
We own your AWS partnership day-to-day. PDM relationships, APN compliance, tier progression, partner reviews — all handled. A higher tier and stronger PDM relationship means more co-sell priority, more customer introductions, and more AWS-sourced pipeline for your team to close.
We identify, apply for, and manage AWS funding on your behalf. MAP migrations, POC credits, MDF, SFDC grants. This is real cash AWS allocates to active partners — we make sure you get your share and deploy it in ways that accelerate growth.
Active ACE opportunity management. We work your co-sell pipeline with AWS field teams — driving warm introductions to net-new accounts, deal registration, and joint pursuit that puts your product in front of customers you'd never reach alone.
On-the-ground in Dubai and the GCC. We know the AWS UAE and Saudi teams personally. That proximity matters when you need to be in the room — or on the short list.
We use internal tooling to track program deadlines, automate reporting, and surface opportunities before they expire — so nothing falls through the cracks at scale.
Pick the tier that matches where you are in your AWS partnership journey. You can always upgrade as your program scales.
You've got the product. You've got customers. The AWS partnership is just sitting there, underutilized. That's where we come in.
Independent software vendors building on AWS who want their product in front of AWS field teams and on the Marketplace — without hiring an alliances VP.
Managed service providers who want to grow their AWS-sourced pipeline, access more funding, and improve their standing with the AWS partner org.
SaaS companies operating in UAE, GCC, or building a regional presence who need someone on the ground with existing AWS relationships and local market context.
Not just for the UAE. We work with companies globally who want a dedicated AWS alliance function without building one in-house. Dubai is home base — but the work is everywhere.
We keep it simple. No lengthy discovery phases, no strategy workshops that go nowhere. We start, we activate, we grow.
We audit your current AWS partnership status, APN profile, existing funding, and relationship map. We get a clear picture of where you stand — and what's been left on the table.
Within 15 days, your alliance is moving. PDM engaged, ACE pipeline live, first funding applications submitted, and a 90-day roadmap in place. This is what "active" actually looks like.
Monthly cadence of pipeline reviews, funding renewals, and relationship expansion. More deals from AWS field teams, more funding cycles claimed, and a compounding partnership that gets stronger — and more commercial — every quarter.
Book a call. We'll look at your current partnership status and show you exactly what pipeline, funding, and customer growth you're leaving on the table — no pitch deck, no fluff.