One alliance team.Six hyperscalers.
CloudNow runs your partnerships with AWS, Azure, Google Cloud, Oracle, Alibaba Cloud and Huawei Cloud: funding programs, co-sell, marketplaces and presales. You get the upside of every alliance without staffing six teams.
AWS
Azure
Google Cloud
OCI
Huawei CloudAlliance management, delivered as a service
From funding applications to pipeline building to presales execution, we take on the day-to-day work of managing your hyperscaler alliances.
Alliance Management
We run the mechanics of each hyperscaler relationship: partner tiers and specializations, funding applications, co-sell pipeline registration, and partnership cadences, for every cloud you work with.
Presales & Technical
Not just partnership theory. We deliver demos, write proposals, architect solutions, build migration roadmaps, and run PoCs alongside your team, on whichever cloud the customer runs.
GTM & Pipeline
Marketplace listings and private offers, joint campaigns with hyperscaler field teams, regional market entry, and deal structuring. We help you build and close pipeline.
Six partner programs. One playbook.
Every hyperscaler has its own tiers, funding rules, co-sell tooling and marketplace. We know how each one works, so you don't need a specialist for every cloud.
Amazon Web Services
The largest partner ecosystem, and the most programs to keep track of.
- Partner program
- AWS Partner Network (APN)
- Co-sell
- ACE pipeline registration
- Funding and incentives
- Migration Acceleration Program (MAP)
- POC funding
- ISV Accelerate
- Marketplace
- AWS Marketplace
Who we work with
Cloud Partners
Systems integrators, MSPs, and consulting firms partnered with one hyperscaler or several. We run funding programs, opportunity management, and relationship navigation across all of them.
SaaS Vendors
ISVs selling through hyperscaler marketplaces. List once per cloud, tap into customers' committed cloud spend, and use each provider's co-sell motion to close enterprise deals.
Regional Expansion
Companies entering MEA/GCC markets. Get in-person support, local procurement know-how, and a clear view of which hyperscalers matter in each country.
Your fractionalmulticloud alliance team
Every hyperscaler expects a dedicated alliance manager. Few partners can justify six of them. CloudNow gives you one team that knows every program and works each relationship for you.
Cross-Cloud Program Knowledge
Funding, co-sell and marketplace mechanics across AWS, Azure, Google Cloud, OCI, Alibaba Cloud and Huawei Cloud. We know where the money is in each program and how to get it.
Cloud-Neutral Advice
We aren't tied to any one provider. We tell you which alliances deserve your investment based on your customers and pipeline, not on a single vendor's priorities.
Technical Credibility
Not just partnership theory—we deliver demos, write proposals, architect solutions, and speak the language of cloud migrations and modernization.
Regional Presence
Dubai-based with in-person support across GCC. Understanding of MEA procurement dynamics and cultural business practices.
How we work together
Flexible arrangements tailored to your needs. Most clients start with a monthly retainer and expand as we prove value.
Fractional Alliance Management
Monthly retainer covering partner-program operations, funding applications, co-sell registration, and cadence management, for one hyperscaler or all six. Ideal for partners who need consistent alliance support without hiring full-time.
GTM Buildout
End-to-end go-to-market support including lead generation, presales execution, hyperscaler field-team relationships, and deal closing. Combined retainer + commission structure.
Project-Based Consulting
Specific initiatives like onboarding to a new hyperscaler, marketplace listings, partner tier and specialization attainment, funding applications, or partnership health assessments.
Get In Touch
Working with one hyperscaler or several? Tell us where you are today and we'll show you where CloudNow fits.